China import for wholesalers: you sell reliability — we deliver it
Resellers are doubly liable: to their trade customers for deadlines and quality, and to market surveillance as the importer. We are your buying office in China — with container programs, frozen standards and a contact in Germany.
The wholesale problems with China
In wholesale it is not the single defect that ruins the business — it is the variance across containers.
Container no. 5 is different
Your trade customers compare every delivery with the last. Frozen golden samples, fixed BOMs and pre-shipment inspection of every container keep the goods identical — for years.
Schedule risk accumulates
When your customer has reserved shelf space, “two weeks late” is a breach of contract. We monitor production slots, book shipments early and report delays immediately — not upon request.
Your supplier, your secret
The source is your capital. We work on your behalf and in your name, never pass on manufacturer contacts and secure exclusive models contractually — including NNN agreements under Chinese law.
What we handle for wholesalers
Container programs with call-offs
Negotiating annual frameworks, securing production slots, scheduling call-offs: you plan sales, we run the supply chain behind it.
Second-source development
One supplier for your bestseller is a concentration risk. We qualify parallel factories to identical specifications — tested before you need them.
Every container inspected
Pre-shipment inspection to AQL with a photo report per container — deviations stop the loading, not your customer relationship.
Exclusive & private label goods
Trade brands for your buyers or exclusive model variants only available from you — the way out of pure price comparison.
How we start your program
Discuss range, annual volumes and current sourcing terms — confidentially.
Manufacturer selection with audits; samples and terms for the annual framework.
Pilot container with full inspection — then the program with call-off schedule.
Ongoing operations: slots, inspections, shipping, DDP — with a permanent contact.
Common questions from wholesalers
We already import ourselves — what do you add?
Presence on the ground: audits, unannounced production visits, pre-shipment inspection and fast escalation in Chinese when something jams. Many wholesalers use us as an extended buying office alongside existing direct relationships — or specifically for second sources and new product groups, without travelling themselves.
How are raw material price fluctuations handled?
Via transparent adjustment clauses in the annual framework: the price is linked to a defined raw material index (e.g. aluminium, cotton, resin), with thresholds and evidence obligations for the manufacturer. This replaces the annual renegotiation theatre with a formula — in both directions.
Do you also take over the importer obligations?
We fully compile the compliance documents (test reports, declarations of conformity, labelling); the legal importer role stays with you as the party placing on the market. On request we can structure the deal with an EU-compliant invoice through us — then we carry the import responsibility. Which is more sensible depends on your setup; we advise openly.
Related topics
Request a program discussion
Product groups and annual volumes are enough for a first confidential discussion — we get back within 24 hours.